

Why is it that some of life’s biggest decisions can be made with bold certainty, and yet others can prove agonising? It’s all down to understanding your personal purpose, and putting it in the driving seat of your decision-making.
Risk versus reward. It’s a tough conundrum, and it sits at the crux of most of the hardest decisions you’ll make at any crossroads in your life. But before you can figure out the degree of risk you’re prepared to take – and therefore weigh up the options in front of you – you’ve got to define whether (and why) you value the potential reward at stake, and how it aligns with your purpose, values and goals.
Defining Purpose, Values & Goals
Purpose is a fundamental component of a fulfilling life. Knowing your ‘why’ – your personal purpose – provides essential focus for thought and action. Your personal purpose acts like an internal compass, keeping you on track to make meaningful life choices that are most closely aligned with your values. Purpose is about ‘why’ you are here.
Values represent what you stand for and believe in, and they connect completely with your overarching purpose. They are deeply embedded principles, which shape your behaviour and choices – and how you feel about your behaviour and choices. Values are largely constant, and above all, they heavily influence the goals you set for yourself, and the motivation and perseverance with which you pursue them, even in the face of challenges or setbacks. Values are about ‘how’ you live, work and behave.
Goals, meanwhile, are altogether more specific, and may change from time to time, based on the circumstances life throws at you. Of course, you may set yourself all sorts of goals in life, but in reality you are far more likely to succeed in achieving those aligned with your values and connected with your sense of purpose. Goals are about ‘what’ you will do to fulfill your values and purpose.
Making difficult decisions at any of life’s inevitable crossroads can be challenging, but it is a far less daunting prospect if you can identify your purpose. Start with establishing your ‘why’, before getting too distracted by the ‘how’ or the ‘what’.
FindMyWhy: The Personal Purpose Project
At FindMyWhy we want you to confidently believe in the unique value you bring to the world. We want to empower you to create a career and a life you love, by helping you to understand what excites, drives and resonates with you. We’re here to support you in every step on your journey to identifying, articulating and securing the opportunities that uphold your values, and make your life and career goals a reality.
Developed by our expert team of psychologists, our free online service will guide you through the process of revealing your unique inner values – resulting in a personal toolkit that is informed, tailor made and relevant to where you are in your life right now. You’ll gain piercing insight into what makes you tick, and why some things resonate more with you than others, giving you the clarity to identify the opportunities and choices that allow you to be the very best version of you, the tools and tips to seek them out, and the ability to express them with the people who can help turn your personal purpose into your day to day reality.
At FindMyWhy, we don’t just understand individuality; we believe that with the right guidance, and channeled in the right way, your individuality is your biggest strength. With FindMyWhy, your personal purpose project starts with a free online questionnaire, but that’s just the tip of the iceberg. The resulting insight comes in the form of a thorough, detailed and complementary report that is relevant to you and you alone. Beyond that, you’ll have immediate and on-going access to professional advisory services, free toolkits and resource packs created to empower and support you – in the context of your unique profile – in identifying your purpose and making your goals a reality, both today and into the future. We are with you every step of the way, providing affordable, credible and expert support and guidance wherever and whenever you need it.
To quote Stephen Covey, ‘The Main Thing is to keep the main thing, the main thing.’ Identify your personal purpose and create a life you love. Click here for more information about how FindMyWhy can help you to realise your full potential, or sign up straight away to get started with your personal purpose project, at absolutely no cost.